Workshop 5: Media and the Network
Workshop 5: Media and the Network
From over-the-top video to streaming music to cloud gaming, media providers and consumers today increasingly depend on the network to deliver and access content. As that reliance grows, issues of network capacity, reliability and latency are increasingly critical both to the user experience and to content monetization strategies.
For operators, streaming media, particularly video, is already the fastest growing category of traffic and the network. And that growth is likely to accelerate over the next five years as consumers and content providers look to the network to support scalable, real-time web broadcasts, virtual pay-TV services, 4K video, targeted, real-time ad insertion, and other advanced capabilities. To deliver those capabilities, operators will need careful planning to match the capital investment required with the real growth in demand.
This workshop, presented by GigaOM Research, will provide insights into the future evolution of media distribution and consumption, the demands it will place on the network, and its implications for network operators. Attendees will hear from leading media companies and content service providers about the outlook for their businesses over the next five years, the performance they’re expecting from the network, and the business models they hope to implement.
The workshop will also present research on topics such as media traffic growth, the impact of network performance on user behavior, and other critical issues. Attendees will also hear from leading network operators about how they’re coping with the challenges of increasing media traffic today and how they’re planning for the future.
NOTE: Complimentary breakfast at 7:30 am is included for Workshop Attendees
|Tuesday, October 8, 2013|
|7:30 am – 8:30 am||Complimentary breakfast|
|8:30 am – 9:10 am||Media Providers Leveraging the Network|
Content providers will discuss where streaming (both live and on-demand) fits in with their overall business strategy, how they see that evolving over the next few years, what they are hoping to be able to do with their content over the network in the next few years (real-time web broadcasting at scale, targeted ad-insertion, mobile, etc.), and what sort of bottle necks they see. Network operators will gain a sense of the kinds of demands media providers and consumers expect to put on network capacity and reliability over the next five years.
|9:10 am – 9:30 am||
Keynote Research Presentation
|9:30 am – 9:45 am||Analyst Overview by GigaOM|
|9:45 am – 10:25 am||Network Operators and Technology Vendors Meeting of the Minds|
|Learn how network providers are preparing to cope with the increased demand for capacity, reliability and robustness coming from media companies and consumers, potential problems in meeting that demand, as well as CAPEX requirements.|
- Track 1: Mobility & Broadband Capacity
- Track 2: Customer Experience Management
- Track 3: M2M & Internet Of Things
- Track 4: Cloud & Data Centers
- Track 5: Sustainability & ICT
- Track 6: Government, Healthcare and Enterprise Networks
- Policy Day at TIA 2013
- Workshop 1: Supply Chain
- Workshop 2: Data Center Optimization
- Workshop 3: M2M
- Workshop 4: Quality Matters?
- Workshop 5: Media and the Network
- Workshop 6: Streaming Video on the Network
- Workshop 7: Software Defined Networking
- Workshop 8: FirstNet and Public Safety
- Workshop 9: Cybersecurity: Securing the Network
- Workshop 10: Carrier Ethernet 2.0
- VIP Dinner
- Women in ICT
- SIMPLIFYING THE COMPLEXITY OF CUSTOMER EXPERIENCE MANAGEMENT (CEM)
- CTO Roundtable Luncheon